Dave takes CALM support from advertising into programming

TV channel to air three Comedy Against Living Miserably specials in aid of mental-health charity.

Dave: partnership with CALM started in 2018
Dave: partnership with CALM started in 2018

UKTV channel Dave is preparing the latest stage in its partnership with Campaign Against Living Miserably, the mental-health charity aimed at men.

Having already produced a special CALM ad break, Dave is now working on three 60-minute shows featuring nine comedians performing stand-up routines and talking about mental health.

The performances will be filmed in advance and will raise money for CALM through ticket proceeds and the comedians donating their fees. All will take place at EartH in Dalston, London, and the first show on 21 November will be hosted by Nish Kumar.

Comedy Against Living Miserably is commissioned by UKTV commissioning editor Joe McVey and ordered for Dave by director of commissioning Richard Watsham, Dave channel director Luke Hales and genre manager for comedy and entertainment Steve North.

Spirit Media creative director Matt Campion will executive produce the series alongside Morgan Jones, former head of creative for Comic Relief, whose recent credits include A Royal Team Talk: Tackling Mental Health featuring the Duke of Cambridge on BBC One. 

Simon Gunning, chief executive of CALM, said: "We've seen how comedy can be an effective vehicle for conversations around mental health, suicide and generally being there for your mates when things get tough."

Become a member of Campaign from just £77 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

8 ways that media can drive ecommerce

AGENCY

Job description: Marketing co-ordinator

10 takeaways from a decade of DOOH