David Droga joins Long Copy Challenge jury

David Droga, the creative chairman of Droga5, has been confirmed as a member of the judging panel for CBS Outdoor's inaugural London Long Copy Challenge.

Droga: inaugural judge
Droga: inaugural judge

The contest, which is being held in association with Campaign and is designed to promote the use of long copy in cross-track advertising, will offer creative teams the chance to win £125,000-worth of media space.

Creative teams will be asked to design a cross-track poster for the London Underground, which demonstrates that long copy remains an effective tool that can still hold consumers' attention.

A Grand Prix in each of the two categories – Commercially driven and Not-for-profit – will award each winner £125,000-worth of cross-track media space on the network in Central London.

The winning creatives will also receive £1,000-worth of London shopping vouchers.

Other members of the judging panel include Gavin Kellett, the head of copy at Publicis London; CBS Outdoor's managing director, Mike Moran; the Campaign editor, Claire Beale; and Yvonne Ossman, the publisher of The Economist.

The 48-sheet designs must use a minimum of 50 words and maximum of 200 words of copy to advertise a brand or client. The closing date for entries is 1 October, with the winners to be revealed at an event on 3 November.

More details are available at www.londonlongcopy.com.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus