David Mace moves to DMB&B to head up design agency

DMB&B is launching its own design company this week with a blue-chip client list that draws on existing DMB&B Group accounts such as Mars, Hutchison Telecom, Littlewoods and Fiat.

DMB&B is launching its own design company this week with a

blue-chip client list that draws on existing DMB&B Group accounts such

as Mars, Hutchison Telecom, Littlewoods and Fiat.



DMB&B Design is also planning to expand its client base by pitching for

business outside the DMB&B Group’s roster of clients.



David Mace, who joins from Sampson Tyrrell Enterprise where he was a

board director with responsibility for new business, will be the

managing director of the new set-up. Its creative director will be Carl

Sherriff, the former design director of DMB&B Financial, whose own

graphic design consultancy, Sherriff Design, was bought by DMB&B

Financial in 1993.



John Farrell, the DMB&B group chairman who leaves for the US in May

(Campaign, last week), will act as chairman of DMB&B Design until his

successor is announced next month.



Farrell said: ’It is all part of my ’total communications’ philosophy -

Carl Sherriff and his team have already worked on design solutions for

clients such as Littlewoods and Scholl, so we decided to take them out

of DMB&B Financial, give them their own space and recruit some outside

management talent.’



Mace added: ’We have a blend of skills that enables us to look at design

from a much wider perspective than some of our rivals. Our desire is to

add value to each project.’



DMB&B Design is the fifth company to be created within the DMB&B

Group.



It will sit alongside the main advertising agency, the below-the line

specialist, IMP, DMB&B Financial, the PR operation, Manning Selvage and

Lee, and the Media Centre.



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