Perkins was brought in by BHWG in January to run its London agency and to work on creating closer relationships with BHWG's Proximity partners Clarke Hooper Momentum and Traffic. He was also appointed to develop BHWG's customer relationship management offering.
It is unclear exactly why Perkins has left the agency. He departs just after he completed the first stage of bringing the group agencies closer together.
Perkins, well known in the direct marketing industry for his CRM expertise, was the joint chief executive of Carlson Marketing Group before joining BHWG Proximity. He left Carlson after a restructure spearheaded by the chairman, Marcus Evans.
Before the arrival of Perkins BHWG did not have a managing director for 18 months. Dennis Kerslake had left the post in August 1999 to join Brann London. Kerslake had also joined BHWG after a spell at Carlson.
Perkins' role is initially expected to be shared between BHWG's other directors, including the chief executive, Simon Hall, and the chairman, Chris Barraclough. Hall has recently been focusing on the global expansion of the Proximity network.