David Wheldon

Managing director, brand, reputation, citizenship and marketing

Barclays

This Marketing Society Fellow boasts a strong agency as well as an FMCG blue-chip back­ground, with stints at Vodafone as global director of brand, and Coca-Cola, as global director of advertising, on his CV. However, it is the purpose- and values-driven creative work that most excites Wheldon these days, with his focus squarely on building a collaborative global marketing community across the group.