Davidson and Papworth to revive Flat Eric

LONDON - Wieden & Kennedy's Tony Davidson and Kim Papworth, the creative team behind the 1999 Levi's Flat Eric ads, are working on a project that will resurrect the puppet.

Flat Eric...new project
Flat Eric...new project

Davidson, who is leading the initiative, is producing a short film, alongside Flat Eric’s creator, Quentin Dupieux.

Dupieux, who also operates under his musical pseudonym Mr Oizo, invented the character for his own short film, which was later picked up by Davidson and Papworth while they worked on the Levi’s account at Bartle Bogle Hegarty in 1999.

The production company Partizan, which co-owns the rights to Flat Eric with Dupieux, is working on the film, which is understood to be unconnected to Levi’s.