Davies promoted to MD at TBWA

TBWA\London's restructure promotes four in an attempt to resolve recent management instability.

TBWA\London's Victoria Davies has been promoted to managing director in a management shake-up that sees three other senior promotions.

In her new role, Davies, previously the agency's joint deputy managing director alongside Neil Hourston, will oversee the day-to-day running of the agency. She will also retain responsibility for the McDonald's business, which TBWA\London won earlier this year.

Davies fills a role which has been vacant since February, when Matt Shepherd-Smith, the then managing director, was promoted to chief executive. Her partner, Hourston, has been made the executive planning director, a role he inherits from Neil Dawson, now TBWA's chairman.

Both roles will report to Shepherd-Smith.

Dawson said the management changes would help to resolve any recent instability in the agency. "Our two main focuses are to put 'disruption' at the core of everything we do, and to improve and build our account services," he said.

Although he acknowledged that the promotions had been a long time coming, Dawson said of the timing: "Inevitably, when you become the chief executive you don't make important decisions on day one."

Additionally the agency's two managing partners - Tom Morton and Robert Harwood-Matthews - have been handed new briefs.

Morton becomes the head of planning, filling Hourston's shoes, and Harwood-Matthews becomes the client services director, filling a role Davies held responsibility for as deputy managing director.

Shepherd-Smith said: "TBWA has a history of nurturing great talent and promoting from within. These are all outstanding individuals who will have a real impact on the agency in their new roles."

The management changes complete the agency's senior line-up. Steve Henry, a founding partner of HHCL\Red Cell (now United) is joining the agency later this summer as its executive creative director.

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