Shopping Unlimited is running a syndicated radio campaign in the run-up to Christmas fronted by the TV presenter, Davina McCall.
McCall extols the virtues of gift-shopping on the internet, and of finding the best online destinations to do it through Shopping Unlimited.
The campaign starts this week and is themed around the twelve days of Christmas. Each day focuses on a different gift idea from music and video to health and beauty.
The syndicated features run in programme time rather advertising slots, on major regional stations throughout the country. This is the first radio campaign for any site on the Guardian Unlimited network.
Jules Griffith, Guardian Unlimited brand manager, said: "This radio campaign for Shopping Unlimited will attract all those looking for a trustworthy guide to avoiding the high-street this Christmas. It demonstrates once again Guardian Unlimited's innovative approach to promotion."