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The Trade Desk
September 11, 2016
How long?
1 minute

Day 28: VIDEO - Why Cross-Device is the True Path to Purchase

Campaign and The Trade Desk host a discussion about the changing nature of cross-device targeting

Consumption habits have changed, with consumers using multiple devices to perform single taskes. Campaign and The Trade Desk gathered top media planners and marketers to discuss how cross-device targeting is changing – check out some of the key findings from the event in this video.

We're counting down the days until Dmexco kicks off – and we've got something new for you every day until the big event. Check back here daily for articles and insights – or just something to stoke your anticipation for the big event.

Countdown to Dmexco

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Day 30: 5 ways to build brand stories using programmatic

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Day 29: Bringing down the walled garden of cross-device

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Day 28: VIDEO - Why Cross-Device is the True Path to Purchase

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Day 27: Dmexco in quotes - the measure of success

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Day 26: 7 apps you need to download for Dmexco

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Day 25: Programmatic goes native

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Day 24: Connected Life - What's next for programmatic TV?

About The Trade Desk

The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns using their own teams across various advertising formats, including display, video, and social, and on a multitude of devices, including computers, mobile devices, and connected TV.

Headquartered in Ventura, Calif., The Trade Desk has offices across the United States, Europe, and Asia.