DAZN "Game. Changed" by Dentsumcgarrybowen

Sports streaming service DAZN has launched a global brand campaign by Dentsumcgarrybowen.

Spanning out of home, radio, video-on-demand, cinema, digital and social media in the UK, and TV in Ireland, the work includes a 60-second film created by Chris Landy, Joe Koprowski, Colin Smith and the creative team at Dentsumcgarrybowen and directed by Donal O’Keeffe through MPC London.

The film shows what a boxer goes through inside and outside the ring, while OOH placements, including at Piccadilly Circus, contain the line "Your boxing. Your way" .

The media agency was Dentsu X.

Credits

Client
Chief subscription officer
Head of campaign planning
Senior campaign manager
Head of subscriptions UK&I
Creative agency
Chief creative officer
Managing partner
Account director
Senior account manager
Head of strategy
Creative producers
Production company
Post-production company
Media agency
Global client director
Account director
Global client lead

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member