Sports streaming service DAZN has launched a global brand campaign by Dentsumcgarrybowen.
Spanning out of home, radio, video-on-demand, cinema, digital and social media in the UK, and TV in Ireland, the work includes a 60-second film created by Chris Landy, Joe Koprowski, Colin Smith and the creative team at Dentsumcgarrybowen and directed by Donal O’Keeffe through MPC London.
The film shows what a boxer goes through inside and outside the ring, while OOH placements, including at Piccadilly Circus, contain the line "Your boxing. Your way" .
The media agency was Dentsu X.