DCSF annual adspend drops in 2009

LONDON - The Department for Children, Schools and Families spent £6.04 million on advertising In the 12 months to April 2009, compared with £8.52 million for the same time period the year before.

Teenage pregnancy... ad spend drop
Teenage pregnancy... ad spend drop

However, the figures for 2008/09 only include costs invoiced to date, so the total may still increase.

Almost two-thirds of that spend, £4.15 million, was invested into the "2008/09 diplomas" campaign. The next highest spend went to the "modern foreign languages" campaign with £870,000. The "teenage pregnancy" campaign had billings of £310,000.

In 2007/08, the teenage pregnancy campaign had a media spend of £2.5 million, while "diplomas" had £3.7 million.

Spend for other campaigns such as "National Year of Reading" and "STEM" (Science, Technology, Engineering and Mathematics) stayed at roughly the same level.