The spirits brand, Jameson Irish Whiskey, is talking to two
international networks about its first global advertising campaign.
The pounds 15 million review, which began in secret at the end of last
year, is close to a resolution as the DDB and BDDP networks prepare for
a final head-to-head.
Jameson’s UK incumbent, Leagas Delaney, was not involved in the pitch,
which was initially contested by four networks.
Work from the Omnicom-owned DDB, created by the UK’s Griffin Bacal
agency, and creative generated by the BDDP network is in research across
three countries. Results are expected by the beginning of June.
However, the six-month review process might be extended if the expected
merger between TBWA and BDDP goes ahead. TBWA works with the Seagram
spirits empire, which is likely to be viewed as a conflicting piece of
business by Jameson’s owner, the Irish Distillers Group.