On Srivastava joining DDB, Mike Follett, head of planning, DDB India, said "We’re really excited to have a planner of the calibre of Mitali. She brings with her a wide range of experience and an interesting skill set. For instance, her background as a journalist gives her an insight into PR and social media that adds a totally different perspective on brands’ communications challenges. In that sense, she really is a sort of ‘planner of the future’. She’s going to be a vital member of our cross-functional planning team."
Rajiv Sabnis, president, DDB India, added, "Mitali’s experience, insight and enthusiasm are a real boon for DDB India. She will have a big impact on our abilities to create the Social Creativity that our clients have come to expect from DDB."