DDB grabs Quaker's £10m Gatorade and Tropicana from FCB

Omnicom's DDB network has won the Tropicana and Gatorade accounts,

estimated to be worth £10 million, from the Pepsi-owned Quaker

across Europe in a review out of FCB Worldwide.



It was expected that the European accounts would be placed with an

Omnicom agency after Pepsi's decision to shift its US business from

Interpublic's Foote Cone & Belding into the Omnicom Group last

September.



In the UK, Banks Hoggins O'Shea/FCB loses £2 million in billings

to BMP DDB.



The international realignment of Pepsi's business came following

Interpublic's acquisition of True North, FCB's parent company. A

conflict has developed over the past few months as Interpublic has

consolidated its position on Coca-Cola's global roster.



In the UK, it is still unclear whether Quaker will move its Harvest

Crunch, Sugar Puffs and Oats So Simple brands out of Rainey Kelly

Campbell Roalfe/Y&R into an Omnicom agency following the merger of Pepsi

and the Quaker Oats Company last August.



Banks Hoggins O'Shea/ FCB created the current TV campaign showing people

having to wear sun glasses when confronted by the "sunshine" contained

in a glass of Tropicana. Forthcoming work from BMP will continue to use

the "100 per cent pure squeezed sunshine" idea.



Tropicana has been testing a branded smoothie product in key Tesco

stores.



After analysing the results, Tropicana will decide whether or not to go

ahead with a launch. If it proceeds, it will be the first large-scale

company to enter the smoothie market.



The company appointed the ex-Dairy Crest marketer, Kerstie Drew, as the

senior brand manager three months ago to handle marketing and sales.