DDB Harvey Nichols campaign depicts vultures

LONDON - Harvey Nichols, DDB's crown jewel for print advertising, has used vultures to show the predatory nature of sales shopping.

Vulture...new DDB campaign for Harvey Nicks
Vulture...new DDB campaign for Harvey Nicks

Shot by Karena Perronet-Miller, the three executions show vultures that have swooped upon a range of items on sale.

They include a red Galliano dress, a bright red pair of Alexander McQueen heels and a DSquared jacket.

The text simply reads: "Harvey Nichols Sale. Knightsbridge London."

The campaign will be appear in regional and press titles.







Credits

Project name: 
‘Vultures' Sale campaign
Client: Julia Bowe, Marketing Director; Shona Campbell, Advertising and Promotions Manager; Mimi Morrish, Marketing Officer
Brief:  This summer's freshest and most coveted sale
Creative agency: DDB London
Copywriter: Dave Henderson
Art director: Richard Denney
Agency Planner: Georgina Murray-Burton
Media agency: Rocket
Media spend: N/A
Photographer: Karena Perronet-Miller
Photographer's agency: Anthony Chebabo
Retouching company: DDB
Exposure: Fashion titles