DDB London releases Bud Light spots for Ireland

LONDON - DDB London has created two new TV spots for Bud Light, specifically aimed at the Irish market.

Bud Light...DDB ad for Irish market
Bud Light...DDB ad for Irish market

The two ads show a gardener and an older woman both finding smarter ways to do things.

The granny zips about town on her quad bike in a super-efficient manner, while the gardener uses a remote control helicopter to trim his lawn.

Alex Smith, marketing manager of Bud Light, said: "We are delighted to be launching the first TV advertising developed specifically for the Irish market."

Both ads were shot in LA and directed by John O'Hagan of RSA Films.