"Cops" was named Best Individual Advertisement, and also won silvers in the Best Motor, Best International Advertisement and Best use of Photography categories. It was written by Simon Veksner and Dylan Harrison, art directed by Nick Allsop and Feargal Balance, and photographed by Paul Murphy.
DDB London won in nine categories including a gold for Best Colour Press Advertising Campaign for its work for The Guardian.
The agency also took seven silvers, including its series for Heals which won Best Black and White Campaign, "cliffs" for Nikon won Best IT and Consumer Durables Ad and "Aiddollars " won Best Advertisement in National Newspapers for The Guardian.
Wieden & Kennedy won two awards, Best Sport, Leisure & Travel Advertisement and Best Advertisement in Regional Newspapers, with "congestion charge" for Nike UK.