DDB London takes top spot in Gunn Report

LONDON - DDB London has been named as the world's most- awarded agency for 2009 by The Gunn Report.

Harvey Nicols...campaign by DDB London
Harvey Nicols...campaign by DDB London

The agency grabbed top spot with 41 points, thanks in particular to its Bristol Store launch campaign for Harvey Nichols, featuring Wallace and Gromit.

DDB was the only UK-based agency to be named in the top five most-awarded traditional agencies, but AKQA and Bartle Bogle Hegarty made it into joint fifth place in the most-awarded digital agencies category.

The most-awarded commercial during 2009 was a Saatchi & Saatchi New York ad for Crest Toothpaste.

The campaign picked up one point more than Leo Burnett’s house of cards ad for the homelessness charity Shelter, and the burst spot for Schweppes, created by GPY&R Melbourne.

In the sector for most-awarded print ads, DDB London was the only UK agency to feature – again for its Harvey Nichols Bristol Store launch work.

The category was won by BBDO/Proximity in Kuala Lumpur, for its two worlds campaign for Chrysler Jeep.

No UK agency featured in either the top five most-awarded interactive campaigns or most-awarded all Gunns blazing (integrated) categories.

Crispin Porter & Bogusky’s Whopper sacrifice campaign for Burger King topped the interactive table, while ?the Obama campaign by ?the Obama For America organisation won the integrated ?category.

The US retained its place as the most-awarded country in 2009, one place ahead of the UK, and Volkswagen also retained its number-one spot as the most-awarded advertiser.