DDB named most-awarded network

The latest Gunn Report shows Britain trailing the US, but W&K London's 'cog' was still the best TV ad in the world.

DDB Worldwide has been named as the "most awarded agency network in the world" in this year's Gunn Report.

It is the second time DDB has won the accolade. The first was in 1999, on the launch of the report by Donald Gunn, the former Cannes president and ex-Leo Burnett creative.

The report combines the winners from the world's top regional, national and global awards ceremonies. Agencies and brands are awarded points for each qualifying entry and each best of show.

DDB had eight agencies in the top-50 table. The highest ranking was DDB London, which was propelled up the league 11 places from its 2003 placing.

Its print campaign "cops" for Volkswagen was the main reason for its success.

Only two more UK ads were in the top 20: Lowe's work for Quality Street finished in tenth, while Saatchi & Saatchi's campaign for Coco de Mer was 18th.

However, the two most- awarded ads in the world were by UK offices: Wieden & Kennedy's Honda "cog" and TBWA\London's "mountain" for Sony PlayStation 2.

Honda was the world's third-most decorated advertiser, behind VW and Sony.

In the most-awarded production companies category, Partizan claimed the top spot for 2004, finishing 22 points clear of the rest of the field.

Its four major winners came in its work for "cog", Nike's "musical chairs", the Bud Light "real men of genius" campaign and Tango.

The producer of Sony PlayStation's "mountain" spot, Gorgeous Enterprises, was the runner-up, while Stink returned to the top ten.

In the director's category, Partizan's Antoine Bardou-Jacquet made his debut, having directed "cog". He shared third position with Gorgeous' Frank Budgen and Traktor.

But the most-awarded director was Thailand's Suthon Petchsuwan. Last year's winner, Thanonchai Sornsriwichai, came in second.

The league of most creative countries offered no real surprises. In a repeat performance of last year's standings Britain once again came in second behind the US.

Along with DDB London, three UK outfits made it into the top 20 of the most-awarded agencies in the world. Wieden & Kennedy's London office came in in second place, while Clemmow Hornby Inge shared 19th position with Lowe.

MOST-AWARDED AGENCIES

Winner Winner

Rank Rank Agency points points Total

03 TV Print points

1 15= Almap BBDO (Sao Paulo) 12 24 36

2 - Wieden & Kennedy (London) 32 3 35

3 1 Crispin Porter & Bogusky (Miami) 9 24 33

4 15= DDB London 3 28 31

5 2 TBWA\Paris 6 22 28

6 7= Dentsu (Tokyo, Osaka) 25 2 27

7 9 TBWA\Chiat\Day 24 2 26

8 - BBDO (Bangkok) 17 4 21

9= 4 Arnold Worldwide (Boston) 12 8 20

9= 35= DDB (North America) 19 1 20

11 5= TBWA\London 19 0 19

12= 44= Euro RSCG Flagship (Bangkok) 18 0 18

12= - Kolle Rebbe Werbeagentur 7 11 18

14 - 180 Amsterdam 14 3 17

15= - Jung Von Matt 4 12 16

15= 13 La Comunidad (Miami Beach) 10 6 16

17= 38= Leo Burnett (Chicago) 7 8 15

17= - Ogilvy & Mather (Singapore) 1 14 15

19= - Clemmow Hornby Inge (London) 14 0 14

19= - Lowe (London) 5 9 14

Source: The Gunn Report 2004.

MOST-AWARDED NETWORKS

Winner Winner

Rank Rank Network points points Total

03 TV Print points

1 4 DDB Worldwide 95 68 163

2 2 TBWA\Worldwide 94 65 159

3 1 BBDO Worldwide 73 82 155

4 7= Ogilvy & Mather 34 53 87

5 3 Saatchi & Saatchi 41 37 78

6 5 Leo Burnett 27 47 74

7= 6 Lowe 39 23 62

7= - Wieden & Kennedy 58 4 62

9 7= J. Walter Thompson 39 21 60

10 10 Euro RSCG 42 6 48

Source: The Gunn Report 2004.

MOST-AWARDED TV

Rank Client/Title/Agency Country Points

1 Honda Accord 'cog' Great Britain 38

Wieden & Kennedy

2 Sony PlayStation 'mountain' Great Britain 31

TBWA\London

3 Soken DVD 'Kill Bill Kill Bill' Thailand 25

Euro RSCG Flagship

4= Honda Civic 'everyday', 'sense' Great Britain 16

Wieden & Kennedy

4= Unif Green Tea 'worms' Thailand 16

BBDO Bangkok

6= Evian 'waterboy' France 14

BETC Euro RSCG

6= Nike 'musical chairs' The Netherlands 14

Wieden & Kennedy

8= Bud Light 'real men of genius' The US 13

DDB Chicago

8= Sony PlayStation 'gravity bomb' The US 13

TBWA\Chiat\Day

10 Tango 'barrel', 'postman', 'seal' Great Britain 12

Clemmow Hornby Inge

Source: The Gunn Report 2004.

MOST-AWARDED PRINT

Rank Client/Title Country Points

1 Volkswagen Polo 'cops' Great Britain 25

DDB London

2 Bisley 'barcode', 'chaos', 'clock' Germany 22

Kolle Rebbe Werbeagentur

3= Adidas 'vertical football' Japan 19

TBWA\Japan

3= Sphere Action figures 'desert rats' Singapore 19

TBWA\Singapore

5 The Economist 'brain' Singapore 16

Ogilvy & Mather

6 Weru Windows 'gardener' Germany 13

Scholz & Friends

7= Virgin Atlantic 'photocopier' South Africa 12

Network BBDO

7= Harvey Nichols 'bikini', 'shirt' Great Britain 12

DDB London

9= Abril/Veja 'Bin Laden', 'Bush' Brazi- 11

Almap BBDO

9= Quality Street 'windy', 'train' Great Britain 11

Lowe

Source: The Gunn Report 2004.

MOST-AWARDED COUNTRIES

Rank Rank Country Winner points Winner points Total

03 TV Print points

1 1 The US 158 76 234

2 2 Great Britain 117 71 188

3 3 France 48 46 94

4 9 Germany 33 50 83

5 4 Argentina 50 31 81

Source: The Gunn Report 2004.

MOST-AWARDED ADVERTISERS

Rank Rank Advertiser Winner points Winner points Total

03 TV Print points

1 1 Volkswagen 22 35 57

2 3 Sony 32 19 51

3 - Honda 35 1 36

4 - Adidas 18 15 33

5 2 Nike 18 13 31

Source: The Gunn Report 2004.

MOST-AWARDED DIRECTORS

Rank Rank Director(Country) Total

03 points

1 9= Suthon Petchsuwan (Thailand) 33

2 1= Thanonchai Sornsriwichai (Thailand) 22

3= - Antoine Bardou-Jacquet (Great Britain) 21

3= 4 Frank Budgen (Great Britain) 21

3= 16= Traktor (Great Britain, US) 21

6 9= Martin Granger (Canada) 12

7= - Jim Jenkins (Great Britain) 11

7= 3 Baker Smith (US) 11

7= - Ivan Zacharias (Great Britain) 11

10 21= Lance Acord (US) 10

Source: The Gunn Report 2004.

MOST-AWARDED PRODUCTION COMPANIES

Rank Rank Company Total

03 points

1 5= Partizan (London, Paris, LA) 60

2 5= Gorgeous Enterprises (London) 38

3 2 @radical.media (London, LA, NY, Paris, Sydney) 36

4 13= Matching Studio (Bangkok) 33

5 3 Phenomena (Bangkok) 22

6 19= Hungry Man (NY, London, LA) 21

7 19= Biscuit Filmworks (LA) 14

8= 15 Avion Films (Toronto) 13

8= 16 Czar (Brussels, Amsterdam) 13

8= - Stink (London) 13

Source: The Gunn Report 2004.