- Juno Online Services has awarded its $20 million integrated marketing account to DDB Needham, New York, following a three-month review.
The review began with more than ten advertising agencies in September and was narrowed down to four in early November. Competing agencies were not named. The business was previously handled by Jordan McGrath Case & Partners.
DDB will be responsible for advertising, direct response, interactive marketing and promotions.
Launched in 1996, Juno is the second largest internet access provider in the world, after America Online, and claims more than 6.2 million customer accounts.