DDB poised to land R&SA global brief

Royal & SunAlliance is poised to appoint DDB to its multi-million-pound global advertising brief.

The insurance giant is meeting with the agency today (Thursday) to finalise an agreement. The search was handled by the AAR.

The other pitching agencies, M&C Saatchi, Ogilvy Advertising and JWT, were told earlier that they would not be progressing to a final meeting.

According to Nielsen Media Research, the company spent £1.4 million on advertising in the UK last year. But DDB will now be given an increased global budget, as well as being briefed to overhaul R&SA's international brand to try to raise corporate awareness.

Clare Salmon, the recently hired group, strategy, marketing and customer director, who called the pitch, said: "We haven't made any decision."

DDB also refused to comment on the result.

Fallon, which is responsible for R&SA's £20 million More Th>n account, is unaffected by the review.