- The DDB Worldwide Communications Group has promoted its president Ken Kaess to the additional role of chief executive officer. The appointment is effective from January next year. Keith Reinhard who has been the chief executive of DDB Worldwide since 1986 will continue as chairman.
The appointment of Kaess has been expected since May 1999, when Reinhard named him chairman of DDB's Worldwide Operating Committee. In December Kaess was made president of DDB Worldwide Communications.
Kaess began his career at DDB in 1976 at Doyle Dane Bernbach in New York. Since then he has been responsible for leading the agency's development of the internet and integrated capabilities, being committed to developing DDB's range of marketing services.
Reinhard, who has no plans to retire, said: "As chairman of the DDB board I will work closely with Ken to facilitate a smooth transition of duties. Since I first met Ken, I have been impressed by both his accomplishments and blends of talents. His management skills and understanding of our business, both as it exists today and how it must develop in the future."
In addition to Reinhard, Kaess will also have the advice and counsel of Bernard Brochand, formerly president of DDB International and John Bradstock, formerly the president of North America and the Pacific, who have both been named joint vice chairman of DDB.