Reporting to Sarah Watson, head of planning at DDB UK, Burdon’s initial focus will be on driving the integrated offering at DDB UK from a digital perspective.
Burdon joined BD Network in 2000 to set up its digital department and was instrumental in winning business from Coca-Cola, Nintendo, Orange and Peugeot.
More recently, he was responsible for developing digital retail projects for Molson Coors, a product innovation team for eBay, and mobile and social strategies for other European clients including Peugeot.
Watson said: "We are at a turning point in DDB’s development in becoming an integrated organisation and Drew is going to be a huge part of this. We all felt Drew’s insightful and hands-on approach to strategy, combined with his experience at making things happen, was exactly right for us".