LONDON - The Financial Times has released the follow-up to its "global downturn" campaign - a poster featuring a St Bernard with a copy of the paper round its neck.
The new posters, by DDB London, are aimed at promoting the FT's reputation as a trusted source of global news.
Frances Brindle, global marketing director at the Financial Times, said: "This striking image clearly demonstrates the role played by the FT in these challenging times.
"At a time of crisis there is greater demand than ever for reliable, accurate, news, comment and analysis."
The posters, bought by the Financial Times' media agency, BJK&E, will appear across London from 1 December. 
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