DDB releases St Bernard poster for the FT

LONDON - The Financial Times has released the follow-up to its "global downturn" campaign - a poster featuring a St Bernard with a copy of the paper round its neck.

FT...new ad by DDB London
FT...new ad by DDB London

The new posters, by DDB London, are aimed at promoting the FT's reputation as a trusted source of global news.

Frances Brindle, global marketing director at the Financial Times, said: "This striking image clearly demonstrates the role played by the FT in these challenging times.

"At a time of crisis there is greater demand than ever for reliable, accurate, news, comment and analysis."

The posters, bought by the Financial Times' media agency, BJK&E, will appear across London from 1 December.