DDB reveals secret of Georgia driving teacher

LONDON - DDB's latest TV ad for the Volkswagen Tiguan, breaking tonight, was shot in the deep south of the USA.

The ad tells the story of Walter, a driving instructor working in the town of Ellijay, Georgia.

A succession of characters tell us how Walter's students have an amazing 100 per cent pass rate for their driving tests.

The ad reveals that Walter's secret is his VW Tiguan, which, according to the strapline, is ‘simply effortless' to drive.

The ad will run on TV and in cinema, and is supported by an online campaign which also features the character of Walter.

Credits

Project name
Tiguan launch follow-up
Client
Kirsten Stagg, marketing communications manager, Volkswagen UK; Sally Chapman, communications manager, Volkswagen UK
Brief
To communicate just how effortless the new Tiguan is to drive
Creative agency
DDB London
Copywriter
Grant Parker
Art director
Grant Parker
Media agency
Mediacom
Media planner
Louise Willmott
Director
Jeff Labbe
Producer
Nancy Hallam
Production company
Sonny London
Agency Producer
Lucinda Ker
Account Planner
Caroline Parker
Account Director
Charlie Elliott