The ad tells the story of Walter, a driving instructor working in the town of Ellijay, Georgia.
A succession of characters tell us how Walter's students have an amazing 100 per cent pass rate for their driving tests.
The ad reveals that Walter's secret is his VW Tiguan, which, according to the strapline, is ‘simply effortless' to drive.
The ad will run on TV and in cinema, and is supported by an online campaign which also features the character of Walter.
Tiguan launch follow-up
Kirsten Stagg, marketing communications manager, Volkswagen UK; Sally Chapman, communications manager, Volkswagen UK
To communicate just how effortless the new Tiguan is to drive