- The Volkswagen-owned Bentley Motor Cars company has appointed DDB to its advertising account in North America without a competitive review.
Bentley is the agency's first North American car client since it lost Volkswagen of America four years ago to Arnold Communications..
DDB won the account on the back of BMP DDB's ties to VW in the UK, where it picked up the Bentley business at the turn of the year.
An initial press campaign will be backed by an estimated $3 million spend. It eill feature the famous 'B' logo and focus on the brand's performance values.
Ads will run in Forbes, the Wall Street Journal and Cigar Aficionado.