The agency has been working with Panasonic in an unofficial capacity
since the electronics manufacturer's previous incumbent, Deepend, folded
in September this year.
Deepend launched a European portal for Panasonic earlier this year
(www.panasonic-europe.com), which is now being overseen by
Paul Williams, the manager of Panasonic Europe Advertising Group, said:
"We in Panasonic can confidently transfer our pan-European web-related
business to De-construct. I hope that this will be the beginning of a
long-term relationship encompassing both digital design and
Dan Douglas, business development director at De-construct, said: "We've
had work in progress from other clients as a legacy from Deepend, but we
now win clients on the strength of our own credentials."