Dead polar bears star in hard-hitting environmental campaign

LONDON - Danny Kleinman has directed a hard-hitting new cinema ad for the anti-aviation expansion group Plane Stupid, featuring dead polar bears falling from the sky past high-rise buildings.

The spot, created by Mother, aims to raise awareness of the carbon emissions associated with short-haul flights.

Opening on what at first appear to be unidentified objects descending from the heavens, the shot zooms in to reveal that the objects are in fact dead polar bears plummeting to the ground as a plane is heard overhead. 

The 50-second ad ends by equating the 400kg of greenhouse gases produced per passenger on the average European flight to the weight of an adult polar bear.

The spot will be available to view from Friday at