Run by Campaign and Clear Channel, the contest formerly known as the Outdoor Planning Awards celebrates creative excellence and ingenuity. There are new categories this year, including one voted for by the public, and rewards for winners of them all.
Winning entries will need to show a strategic approach that combines great insight and innovation, resulting in an intelligent execution. Successful campaigns will need to have changed perceptions, pushed boundaries and delivered results beyond client expectations.
The categories for 2017 are: The Data Award; The Multiple Format Award; The Long-term Brand Fame Award; The Innovation Award; The Creativity Award; The SME Award; and The Peoples’ Favourite. The Grand Prize will be awarded to the best of all category winners.
Judges, including Unilever’s marketing and digital director Alex Tait, Cilla Snowball, group chairman and group chief executive at Abbott Mead Vickers BBDO and Matthew Landeman, managing director of Carat UK, will convene in May. Prizes will be awarded at an evening ceremony on 29 June.
"The Outdoor Media Awards, now in their 11th year, have become the biggest night in the UK outdoor calendar and continue to celebrate and reward our fabulous industry," said Chris Pelekanou, commercial director at Clear Channel. "With the deadline looming, and a Grand Prize of £100,000 of media space up for grabs, this could be your chance to join a distinguished list of past winners and have your work recognised by leaders in media, and the UK out-of-home advertising industry."
Other judges are: Anna Hickey, managing director, Maxus UK; Leo Rayman, chief executive at Grey London; Andrew Stephens, founding partner, Goodstuff Communications; Elliot Parkus, managing director, Arena Media, and Aki Mandhar, managing director at OMD UK.