The Digital Cinema Media Awards are run as a joint venture by DCM, Campaign and Media Week, and recognise the best in cinema advertising over the past year; those campaigns that have used cinema to deliver exceptional payback on clients’ advertising investment.
An expert panel chaired by Campaign’s Global Editor-in-Chief, Claire Beale, will judge submissions across five categories, with an overall Grand Prix awarded to the most effective and forward-thinking campaign.
The five categories are:
• Best use of dynamic targeting in cinema
• Best use of cinema in an integrated campaign
• Best long-term cinema campaign
• Best newcomer to cinema
• Best use of innovation in cinema
Campaigns that ran between July 2014 and July 2015 are eligible for entry; the winners will be announced on Wednesday 23 September at a red carpet ceremony at the Ham Yard Hotel.
The awards are free to enter, with prizes including a red carpet experience for four people and a cinema screen-time campaign to run in the first three months of 2016 to the value of £100,000.