The idea behind the campaign brief is to fuel a creative debate around what makes a great poster, exploring the importance of words, image, size, shape and composition. It also supports the breast cancer research charity Future Dreams.
The Ultimate Canvas
The chosen design, selected by a panel of top industry creatives, will be announced on 14th July. It will appear on 10 of Primesight’s large format, digital poster sites across the UK, with a media value of £100,000. It will also be published in Campaign magazine and the designer receives £500.
Claire Beale, global editor in chief of Campaign said: "A successful poster cuts straight through with a message that is simple, bold, clever or thought provoking. In The Ultimate Canvas, it’s these fundamental outdoor principles we want to explore – how to excite, inspire, shock, engage and move."
Mark Henson, head of business development at Primesight, said: "In Outdoor media, we rely so much on strong creative execution to deliver brand fame. We want to bring this into focus by welcoming the creative community to showcase their talents via The Ultimate Canvas competition while raising the profile of our charity partner Future Dreams."
Finished artwork submissions can be entered here. The deadline is 1st July.
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