A deaf dancer feels the beat for Smirnoff's 'We're Open' campaign

A deaf dance teacher from London is the star of the next chapter of Smirnoff's 'We're Open' ad campaign, which celebrates inclusivity.

Smirnoff's latest ad stars deaf dance teacher Chris Fonseca
Smirnoff's latest ad stars deaf dance teacher Chris Fonseca

Teacher Chris Fonseca teaches other deaf people that there are other ways to enjoy music beyond hearing it and shows how they can still feel the beat on the dance floor.

The film will be supported by an outdoor campaign featuring Fonseca and other deaf dancers alongside ‘deaf or not, everyone can dance’ and ‘I don’t feel the music but feel the beat’ headlines.

Smirnoff marketing director Julie Bramham said the £4m campaign will run across "culturally relevant, innovative channels" as it seeks to celebrate diversity and encourage inclusivity.

Brand: Smirnoff 

Agency: 72andSunny