Deakin and Blayze depart TBWA to join start-up ad agency

Graham Deakin, one of the managing partners at TBWA GGT Simons Palmer, and Chris Blayze, the agency’s head of planning, have resigned to join a start-up agency.

Graham Deakin, one of the managing partners at TBWA GGT Simons

Palmer, and Chris Blayze, the agency’s head of planning, have resigned

to join a start-up agency.



The pair will launch Malcolm Moore Deakin Blayze with Guy Moore and Tony

Malcolm, the award-winning creative team from Abbott Mead Vickers BBDO

who resigned in March.



Deakin will become the managing director while Blayze will be the

planning partner. The agency will be structured around the belief that

clients should be able to spend as much time as possible with senior

agency staff.



The agency, which will be wholly owned by the four partners, will open

for business at the end of the month.



They will share premises with the media shop Booth Lockett Makin. While

no formal partnership will exist, the two companies intend to use each

other’s resources whenever possible.



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