Graham Deakin, one of the managing partners at TBWA GGT Simons
Palmer, and Chris Blayze, the agency’s head of planning, have resigned
to join a start-up agency.
The pair will launch Malcolm Moore Deakin Blayze with Guy Moore and Tony
Malcolm, the award-winning creative team from Abbott Mead Vickers BBDO
who resigned in March.
Deakin will become the managing director while Blayze will be the
planning partner. The agency will be structured around the belief that
clients should be able to spend as much time as possible with senior
The agency, which will be wholly owned by the four partners, will open
for business at the end of the month.
They will share premises with the media shop Booth Lockett Makin. While
no formal partnership will exist, the two companies intend to use each
other’s resources whenever possible.