In his new role, Deakin will oversee the creative output for Doner’s clients, which include Fiat Group and Invisalign. He will report to Rob Strasberg, Doner’s co-chief executive and chief creative officer.
Deakin is the former executive creative director of Jam and its parent, Engine. He joined the company as Jam’s creative chief in 2011 and was promoted to the wider group role in 2013, before stepping down in April.
This year, his work for Xbox’s "play like a legend" won a BIMA Grand Prix.
Before Engine, Deakin was a creative director at Jung von Matt, and the group creative director at 20:20 and George Patterson Y&R in Sydney. He has also worked at Leo Burnett, Cohn & Wells Partners and Saatchi & Saatchi.
Strasberg said: "Wayne is an incredible talent with an integrated approach to creative and a strong, entrepreneurial spirit. We couldn’t be happier to have him and his very big hair join the Doner team."
Deakin praised Doner for "placing creativity, innovation and the entrepreneur mindset first". "There’s a start-up energy and passion in the air, and I am confident it will make great work happen," he added.
Doner has four offices in the US and two in the UK.