John Dean is taking creative command at Partners BDDH as part of a
revamp of the agency’s internal structure in which the title ’partner’
is being wiped from all job descriptions.
Dean becomes the agency’s creative director while his partner, Simon
Green, takes on the title of head of art.
Green announced his intention to develop his interests as a commercials
director last month and has already filmed a spot for the Mercedes
Derek Day, one of the agency’s founders, will be head of international
creativity. Both Green and Day will report to Dean.
Simon Toaldo, the agency’s managing director who joined from Rapier last
month, has been instrumental in bringing about the changes.
He said: ’We have the right people in the agency to continue our
success, but we do need to clarify roles and responsibilities.’
The agency’s chief planner, Malcolm White, has been given overall
responsibility for the strategic direction of both the agency and the
group, while Paul Jeffrey will be head of planning, reporting to White.
Wendy Leigh becomes head of television.
Toaldo added: ’If we are to maintain last year’s momentum and make
further progress in 1999, it is vital that our management structure
The agency’s recent new-business wins include the pounds 3 million
Guardian account, BT’s pounds 3 million Talking Pages, Ikea workstations
and Morgan’s Spiced Rum. Partners BDDH was bought by the US group,
Snyder Communications, last November.
Meanwhile, Jeff Cobb, who was the operations partner of the agency, is
leaving to work as a consultant. He joined from BT, where he was head of
advertising procurement, seven months ago.
Nigel Long, the chief executive of Partners BDDH, said: ’Jeff has been
an invaluable agent of change. Simon has been focused internally on
making sure that the right people are in the right roles doing the right