Poulter Partners has plugged the gap left by Pete Camponi’s
departure as creative director by hiring John Dean from the neighbouring
Leeds agency Brahm.
The appointment of Dean, who has experience across a range of creative
disciplines, is being seen as part of Poulters’ growing emphasis on its
more successful below-the-line activities.
Dean, the deputy creative director at Brahm, joins Poulters at the
beginning of next month to take responsibility for creative output on
advertising, sales promotion, direct marketing, design and new-media
Camponi resigned from Poulters in May along with the chairman, Richard
Lewis, Alison Brand, the managing partner for advertising specialism,
and Mike Smith, the group finance director.
Gary McCall, the Poulters group managing director, said: ’Five of our
six specialisms need creative input and in John we have somebody with
the passion and ability to work across these areas.’
He added: ’Pete did this but his background was very much advertising
and his departure has allowed us to take a step back and look at the way
we do things.’
Dean’s arrival will be followed by a pair of senior creatives to replace
Rick Ward and Maria Prchlik. They left at the same time as Camponi
because they were unhappy at what they saw as the agency’s changing
For Dean, an art director, the new job means a return to the agency
where he spent a number of years before his departure in 1996. He began
his career at Grey in London and has also worked at McCann-Erickson and
the AB Group in Leeds.