Dean fills Poulter creative gap after Camponi departure

Poulter Partners has plugged the gap left by Pete Camponi’s departure as creative director by hiring John Dean from the neighbouring Leeds agency Brahm.

Poulter Partners has plugged the gap left by Pete Camponi’s

departure as creative director by hiring John Dean from the neighbouring

Leeds agency Brahm.



The appointment of Dean, who has experience across a range of creative

disciplines, is being seen as part of Poulters’ growing emphasis on its

more successful below-the-line activities.



Dean, the deputy creative director at Brahm, joins Poulters at the

beginning of next month to take responsibility for creative output on

advertising, sales promotion, direct marketing, design and new-media

specialisms.



Camponi resigned from Poulters in May along with the chairman, Richard

Lewis, Alison Brand, the managing partner for advertising specialism,

and Mike Smith, the group finance director.



Gary McCall, the Poulters group managing director, said: ’Five of our

six specialisms need creative input and in John we have somebody with

the passion and ability to work across these areas.’



He added: ’Pete did this but his background was very much advertising

and his departure has allowed us to take a step back and look at the way

we do things.’



Dean’s arrival will be followed by a pair of senior creatives to replace

Rick Ward and Maria Prchlik. They left at the same time as Camponi

because they were unhappy at what they saw as the agency’s changing

culture.



For Dean, an art director, the new job means a return to the agency

where he spent a number of years before his departure in 1996. He began

his career at Grey in London and has also worked at McCann-Erickson and

the AB Group in Leeds.



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