C2 Montréal

The death of the audience: Google's Mike Yapp

We caught up with Mike Yapp, founder and director, The Zoo at Google, to ask three key questions: How will VR change the media industry? And what's the next big trend? And just what is "hypertelling"?

Mike Yapp on the death of the audience and the birth of the user. 


More from C2 Montreal

Who gave the best talk at C2?
Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder
Barbour and National Trust highlight conservation issues
Harvey Nichols stages immersive circus show
Blacklist terms such as 'gay' and 'black', and you could miss out on reaching Gen Z
Campaign UK Female Frontier Awards 2020: Leading honourees revealed
Omnicom closes third office over coronavirus concerns
We need to talk about social media
Join Campaign US and Optimist for L.A. Breakfast Experience
Visual content and consumer behavior: Realness, wellness, technology, sustainability
M&S: Bringing data management in-house 'imperative' for brands
34% of marketers to take more in-house in 2020, says study
Havas Media hits streets to support the homeless

insert your text here

insert your text here