A Debenhams TV spot promoting its autumn/winter 2013 collection stars new the artist Foxes, who recently had a top-20 hit singing on a Rudimental track. The work, which was created by JWT London, features models wearing the clothes of Debenhams designers such as Henry Holland and is set in various sexy locations. The action periodically freezes and the models are replaced by designers’ sketches. Foxes, who sings the backing track to the ad, also appears in one of the scenes. The spot is backed by print and online executions. It was created by Ronnie Vlcek and Hannah Ford, and directed by Stuart Douglas through Nice Shirt Films.
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