Debenhams 'Mother's Day' by JWT London

Debenhams is launching a TV and viral film campaign, created by JWT London, prompting viewers to make their mums feel special on Mother’s Day.

Online users are able to send the film as a personalised movie e-card via the Debenhams website.
Debenhams is also donating 5 per cent of the price of online orders to the charity Breast Cancer Campaign when purchases are placed via the e-card page.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.