Debrett's 'most influential' list and Nando's gets a new visual identity

Today's top stories including Debrett's 'most influential' list, Durex encourages couples to ditch the clichés and Nando's new visual identity.

Debrett's 'most influential' list and Nando's gets a new visual identity

John Allison and Chris Bovill

Most read: Debrett's adds 3 ad creatives to 500 'most influential' list

Al MacCuish, Chris Bovill and John Allison are among the advertising media and marketing names to make it into Debrett's list of the 500 most influential people in the UK.

The trio joins Nils Leonard, the chairman and chief creative officer at Grey London, as the only advertising creatives in the Debrett’s 500. MacCuish has been the chief creative officer at Sunshine since he co-founded the agency in 2012, while Bovill and Allison left Fallon in 2012 to head up 4Creative’s in-house agency.

Johnny Hornby, the founding partner of CHI & Partners, is again among the 500, as is: James Murphy, the co-founder and chief executive of Adam & Eve/DDB; Moray MacLennan, the worldwide chief executive of M&C Saatchi; Jon Claydon, the chairman of Havas Work Club; and Robin Grant, the co-founder and global managing director of We Are Social.

Annette King, the chief executive of Ogilvy Group UK, has been listed for the first time.

WPP's founder and chief executive, Sir Martin Sorrell, again features on the list.


Durex

Valentine's Day: Durex encourages couples to ditch the clichés

Durex, the condoms brand, is encouraging couples to ditch clichés around Valentine's Day and just have sex.

The ad, created by Havas London, shows a couple mowing down circles in a field of roses, and then crashing into each other with gleeful expressions. It follows research by Durex which found that 49 per cent of Brits do not look forward to Valentine’s Day.

Forty per cent said Valentine's Day is a cliche and 43 per cent said they would like to try something new.


McDonald's

Marketing: McDonald's plan to become 'modern and progressive' on-track

McDonald's boss Steve Easterbrook's oft-stated plan to create a "modern and progressive burger company" appears to be paying off.

The fast-food giant has reported a 5% increase in global sales for its fourth quarter.

Reporting on the three months to the end of 2015, the results showed an improvement in the burger chain’s US operations, its biggest market, where sales grew 5.7% compared to the same period the previous year.

Outside its US homeland, McDonald’s said sales were up 4.2% during the three months, driven by strong performances in the UK, Canada and Australia.


Nando's

Branding: Nando's new look draws on South African roots

Nando's has drawn inspiration from its South African roots for a new visual identity featuring vibrant colours and patterns.

The new identity includes an updated font based on the handwritten signage that is prevalent in Southern Africa, a ‘Peri Red’ colour palette and bold South African patterns.

Nando’s new font was designed by artist Mark Salimu and the characters were firts hand-painted onto wooden panels, which were then digitally rendered into the Nando’s Hand’ font.

The new ‘Peri Red’ colour palette was produced to match the reds of the African Bird’s Eye chilli grown in Mozambique, which is used in Nando’s Peri-Peri sauce.

The Barcelos cockerel image that features in the logo has also been given a "more refined look" to provide the brand with a cleaner and simpler feel.


David Bowie

Opinion: Reflections on David Bowie's optimistic tech legacy

The pop star's pragmatic, optimistic futurism serves as a case study for marketers in how technology can facilitate a great customer experience, writes Mel Exon.

She continues, "The news of David Bowie's death hit us all hard. He was all the things we knew him to be: iconoclast, maker, musician, writer, self-consciously an artist.

"He was magical and mercurial in ways most of us don’t get close to. You can’t "be a bit Bowie", but he made it OK to be different.

Read on to find out why we should all take "a leaf out of Bowie’s book and stay curious".

***************

Is there something you’d like us to share in 18:05? Email susan.billinge@haymarket.com with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #1805

Topics