Decaux nets 15-year Glasgow task

JC Decaux has snatched the contract to supply bus shelters to Glasgow City Council from outdoor advertising rival Adshel.

JC Decaux has snatched the contract to supply bus shelters to

Glasgow City Council from outdoor advertising rival Adshel.



Adshel, which is part of the More Group, had held the contract since the

early 70s. The new contract - the second largest in the country - runs

for 15 years, and is said to be worth around pounds 3 million in

potential sales revenue.



Decaux intends to increase the number of shelters in the district from

325 to 600, with particular concentration in the city centre. ’Until now

the city has been very badly serviced in terms of bus shelters’, said

Spencer Berwin, group sales director.



So far Decaux has won only Glasgow City, one of the nine districts that

make up the conurbation. ’We tendered for the other districts, but it’s

well-known that Glasgow is the real prize,’ said Berwin. He added that

the company would be employing new sales staff to deal with the

increased business, but said that it would be difficult to give numbers

until the contracts for the other districts were awarded. A decision on

the allocation is expected soon.



Jean-Francois Decaux said he was delighted with the contract: ’This will

reinforce JC Decaux’s national presence in the UK to approximately one

third of the six-sheet market.’



The shelters are to be a new design used exclusively in Glasgow. Decaux

will begin installing them in January once the Adshel shelters have been

removed.



Decaux added: ’The JC Decaux six-sheet network is now becoming an

alternative to Adshel for advertisers who want to target key markets in

the UK, such as London, Manchester, Birmingham, Sheffield and Glasgow.’



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