JC Decaux has snatched the contract to supply bus shelters to
Glasgow City Council from outdoor advertising rival Adshel.
Adshel, which is part of the More Group, had held the contract since the
early 70s. The new contract - the second largest in the country - runs
for 15 years, and is said to be worth around pounds 3 million in
potential sales revenue.
Decaux intends to increase the number of shelters in the district from
325 to 600, with particular concentration in the city centre. ’Until now
the city has been very badly serviced in terms of bus shelters’, said
Spencer Berwin, group sales director.
So far Decaux has won only Glasgow City, one of the nine districts that
make up the conurbation. ’We tendered for the other districts, but it’s
well-known that Glasgow is the real prize,’ said Berwin. He added that
the company would be employing new sales staff to deal with the
increased business, but said that it would be difficult to give numbers
until the contracts for the other districts were awarded. A decision on
the allocation is expected soon.
Jean-Francois Decaux said he was delighted with the contract: ’This will
reinforce JC Decaux’s national presence in the UK to approximately one
third of the six-sheet market.’
The shelters are to be a new design used exclusively in Glasgow. Decaux
will begin installing them in January once the Adshel shelters have been
removed.
Decaux added: ’The JC Decaux six-sheet network is now becoming an
alternative to Adshel for advertisers who want to target key markets in
the UK, such as London, Manchester, Birmingham, Sheffield and Glasgow.’
