How Deezer reached a young Snapchat audience at scale, on a low budget

Music streaming service Deezer worked with Fanbytes to reach over a million teens on Snapchat in 24 hours.

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With the planet's biggest sporting competition well under way, Campaign looks into what brands are doing to align themselves with the Fifa World Cup. We'll add new work to this article as we get it.

Market research horror stories featuring Coke, Microsoft, HSBC and more
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1 Market research horror stories featuring Coke, Microsoft, HSBC a...

Some of the world's top brands have made costly missteps because they didn't know their markets well enough, says Ray Beharry, start-up adviser and head of marketing at Pollfish.