Defra TV spot warns against illegal food imports

The Department for Environment, Food and Rural Affairs is highlighting the risks of bringing illegal food products into the UK with a new public information film.

Created by the Central Office of Information (COI), the sixty-second public service ad features a woman trying to smuggle illegal food back through customs.

However the food found in the suitcase suddenly bursts into an upbeat song, with the chorus repeating the campaigns message "don't bring me back".

A block of cheese and other items of food are brought to life through the use of puppetry.

The ad ends with the UK Border Agency officials bringing the song to an abrupt end by confiscating the food, with a voiceover warning travellers to check the rules before they travel, or they could face prosecution.

Credits

Project

Defra Illegal Food Imports
Client
Caroline De Ville / Clare Farman Marketing Campaign Manager Defra
Brief
To highlight the hazards of personal food imports from outside the EU.
Creative Agency
COI
Producer
Lynnette Kyme, COI
Colourist
Adrian Seery, Rushes
Visual effects
Brian Carbin, VXF, Rushes
Production
Feel Films.
Director
Matt Carter
Post Production Producer
Emma Waterson, Rushes