Created by the Central Office of Information (COI), the sixty-second public service ad features a woman trying to smuggle illegal food back through customs.
However the food found in the suitcase suddenly bursts into an upbeat song, with the chorus repeating the campaigns message "don't bring me back".
A block of cheese and other items of food are brought to life through the use of puppetry.
The ad ends with the UK Border Agency officials bringing the song to an abrupt end by confiscating the food, with a voiceover warning travellers to check the rules before they travel, or they could face prosecution.
Defra Illegal Food Imports
Caroline De Ville / Clare Farman Marketing Campaign Manager Defra
To highlight the hazards of personal food imports from outside the EU.
Lynnette Kyme, COI
Adrian Seery, Rushes
Brian Carbin, VXF, Rushes
Post Production Producer
Emma Waterson, Rushes