Del Monte appoints Bozell to pan-European account

- Del Monte has appointed Delaney Fletcher Bozell to its pan-European advertising account.

- Del Monte has appointed Delaney Fletcher Bozell to its pan-European advertising account.

The agency pitched for the business against TBWA GGT Simons Palmer and Ammirati Puris Lintas. The incumbent, Young & Rubicam, did not reptich.

Del Monte is famous in the UK for its "man from Del Monte" TV ads, recently parodied by Sainsbury's in its Red Nose Day campaign. It is unclear whether the strategy will be kept.



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