Sportinglife.com, the sports site jointly owned by the Mirror Group
and the Press Association, has appointed Delaney Lund Knox Warren and
its sister media shop, BJK&E, to handle its business after a pitch
against undisclosed agencies.
A range of media will be used to promote the site, including TV, press
and outdoor, in the first concerted marketing effort since the site’s
launch. An adspend figure of pounds 4 million has been mooted.
The Mirror Group promised heavy investment in the site when it abandoned
its planned relaunch of the Sporting Life newspaper last year (Campaign,
5 March 1999). Meanwhile, its rival sports-only title, Sport First, has
flourished, with impressive circulation increases reported in each ABC
Neither agency would comment on the appointment as Campaign went to
press, and both are thought to be in the final contract stage with the