Delaney Fletcher Bozell and BJK&E Media have won the multi-million
pound task of improving the public image of oil and gas producers in the
The UK Offshore Operators’ Association has decided to launch its first
advertising campaign because of increasing concern that its members -
which include BP, Shell and Esso - are more often associated with
pollution and excess profits than the benefits of oil or the technology
developed to find it.
UKOOA’s director of communications, Steve Harris, made the appointment
after presentations from Delaney Fletcher and Saatchi & Saatchi. These
were part of an image audit under-taken by the public relations company,
The advertising is expected to show the benefits of oil and gas in
modern society, and commercials will have a direct response mechanism so
that consumers can find out more about the industry.
Mark Lund, the chief executive of Delaney Fletcher, said the advertising
would stress the versatility of oil and gas. ’When you think about oil
and gas, you think of cars and central heating. However, it is used to
make plastics and plays an important part in medicines, clothes, shoes
and washing powders,’ he said.
An initial pounds 1 million press and poster campaign will break in test
areas next month. If it is successful, a national roll-out will follow,
with budgets of up to pounds 10 million.