Delaney Fletcher and BJK&E to raise oil and gas image

Delaney Fletcher Bozell and BJK&E Media have won the multi-million pound task of improving the public image of oil and gas producers in the North Sea.

Delaney Fletcher Bozell and BJK&E Media have won the multi-million

pound task of improving the public image of oil and gas producers in the

North Sea.



The UK Offshore Operators’ Association has decided to launch its first

advertising campaign because of increasing concern that its members -

which include BP, Shell and Esso - are more often associated with

pollution and excess profits than the benefits of oil or the technology

developed to find it.



UKOOA’s director of communications, Steve Harris, made the appointment

after presentations from Delaney Fletcher and Saatchi & Saatchi. These

were part of an image audit under-taken by the public relations company,

Charles Barker.



The advertising is expected to show the benefits of oil and gas in

modern society, and commercials will have a direct response mechanism so

that consumers can find out more about the industry.



Mark Lund, the chief executive of Delaney Fletcher, said the advertising

would stress the versatility of oil and gas. ’When you think about oil

and gas, you think of cars and central heating. However, it is used to

make plastics and plays an important part in medicines, clothes, shoes

and washing powders,’ he said.



An initial pounds 1 million press and poster campaign will break in test

areas next month. If it is successful, a national roll-out will follow,

with budgets of up to pounds 10 million.



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