Delaney Lund Knox beats Saatchis and FCA! to Unison task

Unison, the public service union, has awarded its advertising account to Delaney Lund Knox Warren following a pitch against Saatchi & Saatchi and FCA!.

Unison, the public service union, has awarded its advertising

account to Delaney Lund Knox Warren following a pitch against Saatchi &

Saatchi and FCA!.



DLKW pitched alongside BJK&E Media, which will now pick up the media

account. The former full-service incumbent, BMP DDB, which had handled

the business for 20 years, did not repitch.



Unison, which was formed from a merger of NALGO and COHSE six years ago,

is the UK’s largest union with about 1.3 million members and has been

responsible for a number of high-profile advertising campaigns in recent

years. The account is worth just under pounds 1 million.



In 1996, it combined with the NHS Support Federation to produce

advertising that mocked the Tories’ ’Devil eyes’ campaign attacking Tony

Blair in a bid to highlight the plight of nurses.



The previous year, the trade union unveiled what it claimed was the

first television campaign by a trade union setting out to boost

membership.



The ad, which demonstrated the effectiveness of strength through

numbers, featured a bear which ignored one ant’s polite plea of ’Excuse

me’ but moved swiftly after an army of ants bellowed, ’Get out of the

way’.



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