Delaney Lund Knox Warren has secured the Imperial War Museum’s
account to promote the Holocaust Exhibition. It is the agency’s first
win since announcing its break away from its parent, True North, last
month.
The agency pitched as Delaney Fletcher Bozell, but will handle the
account as Delaney Lund Knox Warren.
It beat Abbott Mead Vickers BBDO and McCann-Erickson to secure the task,
which is expected to veer away from using shock tactics.
The Holocaust Exhibition, which opens next summer, will be the museum’s
main project to mark the millennium. The exhibit will be funded by a
heritage lottery grant as well as private donations. It received pounds
1 million from the Wolfson Foundation and from Stephen Rubin, the
chairman of the Pentland Group, while Marks & Spencer has donated pounds
250,000.
Suzanne Bardgett, project director of the Holocaust Exhibition,
explained how important its role would be: ’We felt the Holocaust was a
major gap in our 20th century history, but it is on the National
Curriculum, so we felt we should support teachers in this very difficult
subject.
’Delaney Fletcher shared a strong sense of the importance of the subject
matter and showed a strong creative imagination.’
The exhibit will be in the museum’s new galleries, taking up two floors.
It will address the rise of Adolf Hitler, the setting up of the ghettos,
the concentration camps, international reactions to Nazi policies and
survivors’ stories.
