The Bozell agency in London is being allowed to go its own way
after senior managers rejected a merger with FCB.
All international business will be consolidated within FCB, leaving
Delaney Fletcher Bozell, which holds on to its existing domestic
accounts, to relaunch under a new name - Delaney Lund Knox & Warren.
The move is aimed at getting around the impasse created by the
opposition of Greg Delaney, the Delaney Fletcher chairman, to bringing
the agencies together following the global merger of the FCB and Bozell
networks by their True North parent.
True North is expected to have a stake in the relaunched operation -
currently ranked 28th in the UK - and allow it access to the FCB
Worldwide network when necessary.
The rest of the funding is likely to come from personal investments by
the partners - Delaney, the chief executive, Mark Lund, and the joint
managing directors, Tom Knox and Richard Warren - and outside
Winston Fletcher, Bozell’s UK chairman, is unlikely to be actively
Delaney Fletcher’s Daimler-Chrysler business will move to Banks Hoggins
O’Shea/FCB, along with its account director, Simon Binns, with the
likelihood that Unisys computers and Hilton International hotels will
The Nortel communications account will probably remain because of a
clash with FCB’s 3Com.
By opting to go it alone, Delaney and Lund have forfeited the prospect
of major jobs within an enlarged FCB.
Delaney would have been offered a European creative role while Lund was
being tipped to become chief executive in London.
But Delaney said: ’Our intention has been to protect the interests of
our clients and they have been overwhelmingly supportive of us in this
John Banks, who retains his role as chairman of the enlarged London
agency, said the chances of the relaunched agency being used for
conflicting international business were remote.