Deliveroo has launched a new football and food campaign celebrating the delivery brand's official sponsorship of the England teams.
Voiced by TV presenter and comedian Karl Pilkington, the ad builds off the fact that while the English may rally round the national side when it comes to football, our minds will be on takeaways and food from all around the world. As the ad so succinctly states: "Our hearts are England crazy, but our mouths are more jalfrezi."
With football talent fresh off the pitch, the new campaign sees the likes of Harry Maguire, Jack Grealish, Dominic Calvert-Lewin and Tyrone Mings taking their eye off the ball and turning it to the plate.
It was created by Pablo's Tom Woodington and Robin Temple, and directed by Chris Cairns through Partizan. The photography is by food and drink specialist Sun Lee through CRXXSS. The campaign will run across TV, OOH, print, radio and digital during the next six weeks.